We live within a society that is highly polarized in most political issues. Straddling this left-right dichotomy is the Overton window, which represents the range of policies that are acceptable to the mainstream population at a given time. But what happens when you’ve got marketing people in the office? You might see sound bite marketing being used to pull the center of the Overton window towards their side of the spectrum. In this follow-up to the previous episode on sound bites, Bill Stierle and Tom discuss some of the ways that Donald Trump and other politicians are steering policy into a direction that favors their interests. Touching on some prominent polarizing issues such as the Louisiana abortion debate, COVID-19, and mail-in voting, Bill and Tom dissect the administration’s tactics in manipulating the truth to make extreme policies seem normal.