Posts filed under: TraDigital Talk Show

TraDigital Talk Show

Marketing your business doesn’t have to be total mayhem. There are tons of techniques both old and new that can help get your business in front of the right customers. We help you sort them out and understand what is going on in the marketing mindsets. The TraDigital Talk Show explores the crossroads between traditional PR and new media digital marketing as it relates to the quickly changing world of business communications. Our hosts are Stefanie LaHart from Boomtown Marketing and Sharon Noot from Noot PR Inc. Two best friends that know it is not just what you say but how you say it that can either build your business or bust it. Stay tuned for insightful conversations and often hilarious real-life experiences about marketing matters from two very different perspectives and two very different women.

You have seconds to capture your audience's attention. And everyone from marketers to news media know the fastest way to do this is to have a headline that gets the reader interested enough to read more. So whether it is...
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How do I know when I need to be on social media, release a press statement, schedule media or launch/relaunch my website? There is a timeline for everything and as a business owner if you do not have an inhouse...
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Be budget savvy and take a good look at which media outlet will serve you best whether it is to reach a potential customer and/or do general branding. We can sometimes fall for the sexy numbers and think that a...
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The news hype can make you think that social media is on its way out and the demographics are dead. Here is what you need to understand - conversation never dies but it does evolve. Listen to this special Solo...
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When you decide you want to add Influencers to your marketing strategy you must be aware that audience strength is more than just sexy numbers. In today's show, we discuss how to spot fake influencers and what are the metrics...
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The Fyre Festival was scheduled to take place 2 years ago but with the release of two documentaries, we examine what when wrong with the event logistics, how marketing failed and what was the true responsibility of the Influencers that...
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Business has its share of ups and downs and some of them are out of your control. But your client wants results and accountability, so where do you turn when things do not go exactly as planned. Hear our host...
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Working with an Influencer can sound daunting. But listen to our real life case study to find out how to do it right!...
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Marketing will help to build your business. You can do these easy tips now all by yourself and get your marketing kicked off right for the new year. No staff, no budget? No problem!...
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This crazy year-end wrap-up episode touches a little on marketing and a lot on how to get into the vortex for 2019! Stefanie explains the law of attraction to Sharon. And Sharon wishes for puppies....
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