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Posts filed under: TraDigital Talk Show

TraDigital Talk Show

Marketing your business doesn’t have to be total mayhem. There are tons of techniques both old and new that can help get your business in front of the right customers. We help you sort them out and understand what is going on in the marketing mindsets. The TraDigital Talk Show explores the crossroads between traditional PR and new media digital marketing as it relates to the quickly changing world of business communications. Our hosts are Stefanie LaHart from Boomtown Marketing and Sharon Noot from Noot PR Inc. Two best friends that know it is not just what you say but how you say it that can either build your business or bust it. Stay tuned for insightful conversations and often hilarious real-life experiences about marketing matters from two very different perspectives and two very different women.

It is easier than ever to pay online for business services but are you ever 100% sure your data has been erased when you close the account? Today Stefanie and Sharon discuss privacy awareness for your business service accounts and...
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Today Stefanie and Sharon go way back and examine the effectiveness of blogs and news articles as a way to build authority as well as lasting SEO links. They discuss what makes good content, how to decide on the frequency...
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Your main story can be the catalyst for your conversation but knowing how to continue to stay newsworthy and relevant beyond breaking news and product launches can be tricky. This is definitely an area you want to be proactive instead...
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How do you start your business conversation on social media and how do you kick start an account that has been dormant for a while? Stefanie and Sharon dive into the conversation protocol that will help your business enter the...
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On today’s show, Stefanie and Sharon discuss the perfect social media post ratio to keep your company in the news and what to do with your accounts if the marketing department has disappeared. Sharon reveals what happened to her client...
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On today’s show, Stefanie and Sharon talk about how industry awards can help to build your business authority. They cover the do’s and don’t of awards and how to spot the imposters before you waste your time or money. Plus...
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On today’s show, Sharon uses Stefanie’s secure dating business idea as a case study to show how PR works. You need to have a great story to highlight your business. Public relations can help find your story and deliver it...
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On today’s show, Stefanie and Sharon talk about how to use LinkedIn to build your business in a thoughtful and intentional way. They give tips on how to manage your time and what makes good content to share on the...
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Your business can thrive on the local level with these easy and FREE advertising tips. In this episode, Stefanie and Sharon discuss the ways that local businesses can take advantage of free local advertising in order to gain customers right...
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In this episode, Stefanie warms up for her participation in the Social Engineering Capture The Flag competition at Defon27 in August by sharing with Sharon 5 easy steps that small businesses owners can take to secure themselves online. Plus you...
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