Rob Kessler started out like many of us. He graduated college and took a job, but one day he had a brilliant but simple idea. He became obsessed with it. It took over his life and he refused to stop until he brought his idea and his business to life. His invention could be called the most dramatic enhancement to collared dress shirts in the last 70 years. When you hear about what it is, you, too, will say, “Why didn’t I think of that?” Rob Kessler invented the placket, a plastic-like stiff reinforcement on the part of the shirt with the buttons and the button holes that goes down the front of your shirt. Rob goes back to life in college and what happened in the junction between getting a job and inventing the placket.