Statistically, it is said that there will be 2.56 billion Gen Zs by 2020. 40 percent of that will come for the US alone. In the global scale, 37 percent will be from the Generation Z. This data shows the enormous spending power this generation holds. If you are in business, this can only mean that you have to take advantage of this opportunity. Kathleen Hessert, CEO of Sports Media Challenge, with Rani Mani from Adobe join together to talk about the importance of Gen Z to businesses. They get down to the common misconceptions people think about this market and break them, revealing a much more powerful, curious, and inclusive generation who takes part in having a greater social impact.