Making wise decisions for ourselves has become a difficult ordeal these days especially with all the distractions seemingly influencing us. In this episode, Bill Stierle and Tom present some very interesting facts about how our brains are bent to believe things that others want us to believe. Using the elephant metaphor, they open our eyes to how people of influence steer us towards their branding schemes. Using Donald Trump and Bill Clinton as examples, they discuss how the former is taking branding to a whole new level. Join Bill and Tom as they dive deeper and compare this manipulation to how socialism has been used as a tactic by the enemy and how our brains can be easily tapped.