SPIN is a four-letter word that is often frowned upon by PR people. It is basically propaganda where one takes information and manipulating it to benefit them. However, on the other side of the coin, spin actually holds a sweet place in some marketers’ heart. Against popular opinion, it actually is another take on telling the truth in an effective way. So what is Spin? How is it used in PR and social? What are the positive and negative connotations? How to use it to leverage your business?