Posts filed under: Selling Disruption

Selling Disruption

With your host, Mark S A Smith. “If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.”

Your intellectual property is meant to be protected. If you don't protect a valuable brand, it could be stolen away from you. Trademark attorney Angela Langlotz has been focusing on business, intellectual property, and trademarks with TrademarkDoctor.net. Angela throws some...
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Disruptive marketing means identifying the right customers, nurturing them to where they fall in love with you, and then converting them into paying customers. Jason Kramer, founder of Cultivize, says you got to strike when a prospect is showing interest....
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Stop saying that you're the best when making a sales pitch. Stop saying that you're selling the best product, the best merchandise, or the best service because every salesperson in the world says that. Most sales conversation just lead down...
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Storytelling is the fastest way to engage attention and implement change. It works in a very powerful way with the brain of the listener to engage attention. It activates all of the senses. It is logical and linear, but it...
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Marketing is undeniably the first step to finding more customers. However, with so many marketing strategies around, it becomes harder to find those that are effective. Someone with an interesting view on how best to reach out and find new...
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The times are changing, and certain products made before do not fit anymore to what this world needs now. Talking about designing disruptive products is designer Tracy Hazzard who is known to help people create and launch this certain niche....
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Customers come and go; yet it is always a must for businesses to not lose them as much as possible. When customers churn, you would expect a drop from your sales. Shreesha Ramdas, CEO of Strikedeck, believes otherwise. For him,...
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Statistically, it is said that there will be 2.56 billion Gen Zs by 2020. 40 percent of that will come for the US alone. In the global scale, 37 percent will be from the Generation Z. This data shows the...
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It may come as a surprise, but most people don't know what their customers want. In one research experiment, 90% of the executives surveyed were shocked at what their customers found valuable when they did a poll of what their...
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A brand offers benefits not only to the organization to be able to sell to customers, but also a tremendous amount of value internally. To come up with a disruptive brand strategy, Sue Kirchner of Brand Strong Marketing says, first...
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