Posts filed under: Product Launch Hazzards

Product Launch Hazzards

Explore the retail and ecommerce product launch formula to out-design, out-source, and out-profit your competition. New Consumer product launches are inherently risky, and the odds of success are not in your favor. 7 out of 10 consumer product launches fail; 14 out of 15 products on the home shopping channels fail; less than 2% of inventions ever make any money. In this podcast, and within the Product Launch Hazzards community, Inc. Columnist and product launch expert Tracy Hazzard, and industrial designer and product development expert Tom Hazzard, share the product launch formula, strategy, and resources that flip the odds and will make your product launch successful. The best products rarely win at retail, but the best product launch strategy does. After designing and developing 250 products that sold over 2 Billion dollars at ecommerce and mass market retail, the Hazzards know what makes a product launch successful. They know how to design out costs, how to design out risk, and how to design products that out sell the competition. Every week they will share the ‘the hazards’ of product launching, the keys to market fit, sourcing tactics, and expose you to the product launch team who really know what it takes to make it. International sourcing is full of pitfalls, what you don’t about product compliance, consumer product safety standards, proper documentation, strategic relationship building, you put your ability to deliver a safe, high quality product into the market, at great risk. Our experts have spent decades sourcing from Asia, and around the world, and share with you not only what can go wrong, but how to source your products using the best product development techniques, and the … Tracy & Tom believe that turning your products from a liability to an asset, can build big brand valuation. With the right mix of product intellectual property – copyrights, trademarks, and patents, you can make your brand more valuable and competitive proof. Discover how the right things, in the right order, with the right resources defies product launch odds and will help you out design, our source, and out profit your way to retail success. Product Launch Hazzards is right for you, if you need help from a like-minded product launch expert community to teach you, support you, and answer your questions. If you need ongoing product launch advice, but can’t afford retainers, or the time to find and vet the right experts, then the Product Launch Hazzards community is right for you. If you have been looking for a product launch mastermind in a no sales pressure environment, who will put you, your product, and your brand first, then please join us now. Please note: if you are finding us in a free podcast directory, our 101 series, introduction episodes to our expert team, and excerpt or summary episodes are free. In our exclusive membership community, Product Launch Hazzards (http://productlaunchhazzards.com), we host several open office hour video casts each week, where you can ask questions, live. As a member you also gain access to the full content of all podcast episodes and video casts.

Everybody wants a sweet life, but when it comes to food, too much can become an addiction. Victor Macias and Kristoffer Quiaoit, founders of Nui Foods, are on a mission to annihilate sugar addiction by creating products that are both...
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Most products in the consumer market, whether it’s mass market or eCommerce, has a seven out of ten failure rate. However, when you have access to good data, you are able to pitch products in a way that people want...
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In today's world, the biggest mistake you can make is to not look at yourself as a business. Whatever product you have is not just an invention or a brand. It’s a business and you need to be getting the...
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Sourcing services are usually accessible only to huge conglomerates and big brands, but not to smaller brands. Tim Jordan of Hickory Flats, however, offers alternative sourcing ideas and services to the small guys out there. He founded the Private Label...
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Packaging is what breaks or makes a product. As entrepreneurs, we want our customers to be satisfied right from the get-go by making our mark on their impressions right from the packaging alone. Apurva Batra from FlexiblePouches imparts his expertise...
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As the world moves into the digital space, it has become very important for us to keep ourselves secure, most especially for those Amazon sellers whose products are sold virtually. CJ Rosenbaum of Amazon Sellers Lawyer takes us into some...
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The marketplace has indeed evolved, but one thing that remains the same is the influence. We all know the power of having celebrities to be your product endorser due to their wide influence in the market. This is what led...
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It takes an amount of technology and engineering to pull together all the power-buttoned gadgets that we know and love. When most companies in the US throw over the fence to a factory in Asia the ideas they come up...
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How do you increase your sales? Have you ever thought that your brand can be at par with big players in the business? There is no difference between small brands or large brands. The key is to understand the actual...
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It costs to play today. Product launching is no exemption. It's not a fast return on investment as much as you want it to. Marketing veteran Michelle Barnum Smith joins Product Launch Hazzards to discuss how you can leverage ecommerce...
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