Posts filed under: Product Launch Hazzards

Product Launch Hazzards

Explore the retail and ecommerce product launch formula to out-design, out-source, and out-profit your competition. New Consumer product launches are inherently risky, and the odds of success are not in your favor. 7 out of 10 consumer product launches fail; 14 out of 15 products on the home shopping channels fail; less than 2% of inventions ever make any money. In this podcast, and within the Product Launch Hazzards community, Inc. Columnist and product launch expert Tracy Hazzard, and industrial designer and product development expert Tom Hazzard, share the product launch formula, strategy, and resources that flip the odds and will make your product launch successful. The best products rarely win at retail, but the best product launch strategy does. After designing and developing 250 products that sold over 2 Billion dollars at ecommerce and mass market retail, the Hazzards know what makes a product launch successful. They know how to design out costs, how to design out risk, and how to design products that out sell the competition. Every week they will share the ‘the hazards’ of product launching, the keys to market fit, sourcing tactics, and expose you to the product launch team who really know what it takes to make it. International sourcing is full of pitfalls, what you don’t about product compliance, consumer product safety standards, proper documentation, strategic relationship building, you put your ability to deliver a safe, high quality product into the market, at great risk. Our experts have spent decades sourcing from Asia, and around the world, and share with you not only what can go wrong, but how to source your products using the best product development techniques, and the … Tracy & Tom believe that turning your products from a liability to an asset, can build big brand valuation. With the right mix of product intellectual property – copyrights, trademarks, and patents, you can make your brand more valuable and competitive proof. Discover how the right things, in the right order, with the right resources defies product launch odds and will help you out design, our source, and out profit your way to retail success. Product Launch Hazzards is right for you, if you need help from a like-minded product launch expert community to teach you, support you, and answer your questions. If you need ongoing product launch advice, but can’t afford retainers, or the time to find and vet the right experts, then the Product Launch Hazzards community is right for you. If you have been looking for a product launch mastermind in a no sales pressure environment, who will put you, your product, and your brand first, then please join us now. Please note: if you are finding us in a free podcast directory, our 101 series, introduction episodes to our expert team, and excerpt or summary episodes are free. In our exclusive membership community, Product Launch Hazzards (http://productlaunchhazzards.com), we host several open office hour video casts each week, where you can ask questions, live. As a member you also gain access to the full content of all podcast episodes and video casts.

It costs to play today. Product launching is no exemption. It's not a fast return on investment as much as you want it to. Marketing veteran Michelle Barnum Smith joins Product Launch Hazzards to discuss how you can leverage ecommerce...
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There are so many products sold on Amazon, yet if you take a look at them, the majority tends to hold out only one piece of the product. They tend to overlook the value of multiple unit purchases. Jenna Liebner...
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Amazon UK and EU market are definitely the potential recourse for those who want to expand. If you are aiming to grow your product sales into the Amazon UK and EU market, then you have to learn what they need....
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Tracy gives an insight into one of the talks she gave at a City Summit event in Salt Lake City. With innovation becoming the buzzword for this day and age, we can’t help but get too caught up in just...
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There are so many beauty influencers today that we can’t help but think how easy it must be to create your own beauty products. Nadia Fleury proves otherwise. She is a French-Canadian entrepreneur, life strategist, and chemist who founded the...
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Getting the word out about your amazing product is getting harder and harder. You’re tasked with the burden of presenting it in the best light. However, one of the biggest mistakes is trying to do a product pitch on your...
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The holidays is just at the corner; this means more people shopping on Amazon and more people coming at you. While it may seem that the surge of potential buyers will mean more for your business, it is not always...
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We dive so often into the product world and we get all caught up in our features and functions that we forget about pitching our value. After years of sitting in a cubicle, Pitch Queen Michelle Weinstein realized it wasn’t...
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Impact is the measurable difference that we make in people's lives as the direct result of contact with us, our teams, our message, our marketing, our products, and our services. When we put something into the world, the goal is...
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Part of growing your business is expanding. One of the routes you take with that is global sourcing, specifically in one of the booming markets in the world, China. However, doing it for the first time can be quite challenging...
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