Podcasting Course

  • Step 1: Podcast Identity
  • Step 2: Internet Presence
  • Step 3: Episode Recording & Production

Podcast Identity

Book a Podcast Strategy Call

Brainstorm Topics

  1. What topics can you talk about for hours?
  2. Who will listen to this topic? Get detailed. Make a listener avatar.
  3. Can you interview others with high profiles and following on this topic?

Niche Research

  1. Research your topics on iTunes.
  2. Build a Clip Folder
  3. Subscribe and Save Episodes

TOOL LINK:Awesome Screenshot: Capture, Annotate for Chrome Browser – make sure to use the Extension version, not the App.

For additional help conducting your niche research, watch the video below to learn some best practices.

Podcast Name & Description                Help Me with My Name & Description

Please Watch This Video to Learn Podcast Name & Description Best Practices

To have one of our copy writers help you with your name and description please click the button above.

Podcast Cover Art                                      Help Me with My Cover Art

Podcast Intro and Outro                           Help Me with My Intro & Outro

Please Watch This Video to Learn Intro & Outro Best Practices

Intro & Outro Tips:

  • Less is more 15 seconds at most
  • Repetition can equal annoyance
  • Custom intros are nice, but tedious
  • Sequence is critical

Help Me with My Intro & Outro Script


Please Watch This Video to Learn Music Selection Best Practices

Search for music for your podcast intro and outro. You can send us a music clip if you want our feedback, but ultimately you need to be happy with it as the music will represent your show and you as a host. Below are links to some music web sites:


Premium Beat



Stock Music Site

Early Ad Options                                   Upgrade to Hosting with Ad Mixing

Internet Presence

Podcast Web Page Design                                   Help Me with My Webpage

Please check out these podcast pages we have set up for other clients.

Feed Your Brand

The Unshackled Owner

Your First Thousand Clients

Social Media Master Class

Tracy held a Facebook Live Social Master Class in 10/25. We have reposed it here for your convenience.

You can download Tracy’s Social Master Class Slides Here.

Review Social Media DIY Guide and plan your own Social Media strategy.

Episode Recording & Production

Order Production of A Single Episode

Stylistic Structure & Tone Choices

Make decisions about the style and structure of your podcast

Best Practices for Style, Sound, & Hosting

Practice recording your own voice, even if it is on your smart phone voice recorder. If you want to record a message or question to us go ahead. If you send it to us we will give you feedback and/or answer you.

Evaluate your recording environment, and make decisions on how to improve it before you start recording podcast episodes.

Episode Planning & Guest Seeking


Schedule Once


Acuity Scheduling

Wisestamp email signature

Here is an example of a Wisestamp we use:


Set-Up a private calendar for your editorial plan, decide what calendar program to use.

Plan between four and eight weeks of episode ideas depending on how many podcasts you plan to publish per week.

Identify eight potential guests that you would like to target for interviews.

OPTIONAL: Draft a cold call email to solicit guests.

Set up a guest scheduling calendar.

Guest Tactics & Episode Flow

Draft your own email templates for guest communication

Review the recommendations for an Episode Outline, and Anatomy of a Podcast.

Here are links to download the Guest Email Examples.

Best Practices for Audio Recording and Editing

Audio Editing

You can find Audacity Here

Recording Training

Please watch the videos below to complete your recording training.

Please set up your equipment, Microphone, headphones, and try to test on your computer.

Make sure your computer’s hardware settings, and Skype or Zoom are adjusted and set for using your microphone.

Recording with Zoom

Recording with Skype

Test your equipment, and your recording process using Zencastr and Skype. Call a friend or email us and arrange to call and test it with us over Skype for 5-10 minutes.

Download and print out the Recording Checklist. If you will record using a different process or software, then make up your own Checklist and print it out for you to have on hand each time you record a podcast.



Power Blogging Vs. Transcribing

Continue to complete your first podcast (three are recommended for launching on iTunes).

Get your podcast transcribed by a real person. One resource you can use is Voice Base. There are others to choose from, just make sure you have a human transcription done, not a software one.

Break up your blog post text with photos or a video every couple of paragraphs.

Add Podcast name and focus key words to Alt Text of every image in your blog post.

Use Yoast SEO plugin to optimize your Blog Post SEO factors.

Use Social Network Auto Poster (SNAP) to send out social media posts about your blog post.

Use Human Transcription of your podcast as the body of your blog post.

Rewrite the first paragraph as a leading paragraph with Focus Key words in the first sentence.