26632 Towne Center Dr Ste 300 Foothill Ranch, CA 92610

Podcasting Course

Podcasting Course

Brainstorming & Research

Brainstorm Topics

  1. What topics can you talk about for hours?

  2. Who will listen to this topic? Get detailed. Make a listener avatar.

  3. Can you interview others with high profiles and following on this topic?

Niche Research

  1. Research your topics on iTunes.

  2. Build a Clip Folder

  3. Subscribe and Save Episodes

TOOL LINK:Awesome Screenshot: Capture, Annotate for Chrome Browser – make sure to use the Extension version, not the App.

For additional help conducting your niche research, watch the video below to learn some best practices.

Name & Description

Please Watch This Video to Learn Podcast Name & Description Best Practices

To have one of our copy writers help you with your name and description please click the button above.

Iconic Podcast Cover Art

Podcast Intro & Outro Script

Please Watch This Video to Learn Intro & Outro Best Practices

Intro & Outro Tips:

  • Less is more 15 seconds at most
  • Repetition can equal annoyance
  • Custom intros are nice, but tedious
  • Sequence is critical

Intro & Outro Music

Please Watch This Video to Learn Music Selection Best Practices

Search for music for your podcast intro and outro. You can send us a music clip if you want our feedback, but ultimately you need to be happy with it as the music will represent your show and you as a host. Below are links to some music web sites:

Internet Presence

Please check out these podcast pages we have set up for other clients.

Social Media Master Class

Tracy held a Facebook Live Social Master Class in 10/25. We have reposed it here for your convenience.

You can download Tracy’s Social Master Class Slides Here.

Review Social Media DIY Guide and plan your own Social Media strategy.

Style & Tone

Practice recording your own voice, even if it is on your smart phone voice recorder. If you want to record a message or question to us go ahead. If you send it to us we will give you feedback and/or answer you.

Evaluate your recording environment, and make decisions on how to improve it before you start recording podcast episodes.

Episode Planning


Schedule Once


Acuity Scheduling

Wisestamp email signature

Here is an example of a Wisestamp we use:


Set-Up a private calendar for your editorial plan, decide what calendar program to use.

Plan between four and eight weeks of episode ideas depending on how many podcasts you plan to publish per week.

Identify eight potential guests that you would like to target for interviews.

OPTIONAL: Draft a cold call email to solicit guests.

Set up a guest scheduling calendar.

Draft your own email templates for guest communication

Review the recommendations for an Episode Outline, and Anatomy of a Podcast.

Here are links to download the Guest Email Examples.

Recording Training

Please set up your equipment, Microphone, headphones, and try to test on your computer.

Make sure your computer’s hardware settings, and Skype or Zoom are adjusted and set for using your microphone.

Test your equipment, and your recording process using Zencastr and Skype. Call a friend or email us and arrange to call and test it with us over Skype for 5-10 minutes.

Download and print out the Recording Checklist. If you will record using a different process or software, then make up your own Checklist and print it out for you to have on hand each time you record a podcast.

Episode Production

You can find Audacity Here

Continue to complete your first podcast (three are recommended for launching on iTunes).

Get your podcast transcribed by a real person. One resource you can use is Voice Base. There are others to choose from, just make sure you have a human transcription done, not a software one.

Break up your blog post text with photos or a video every couple of paragraphs.

Add Podcast name and focus key words to Alt Text of every image in your blog post.

Use Yoast SEO plugin to optimize your Blog Post SEO factors.

Use Social Network Auto Poster (SNAP) to send out social media posts about your blog post.

Use Human Transcription of your podcast as the body of your blog post.

Rewrite the first paragraph as a leading paragraph with Focus Key words in the first sentence.