Posts filed under: Marketing Whisperer

Marketing Whisperer

Welcome to the Marketing Whisper podcast, with your host Rachel Calderon and co-host Kathryn Calderon. Here you will receive Marketing thoughts, ideas, tips, and solutions for your marketing needs. Their marketing views have brought notoriety and respect to all of their clients. You will discover marketing design, branding, and public relations concepts from a Gen-X, and Millenial perspective.

Social Media today is all the rage with staying connected to your network. Today we are going the understand its power and how to use it....
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It has been stated in marketing that the key to gaining customers is very important to your business. In today's topic, we share why it is important and a simple method to get followers to convert into customers....
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Proactive and Reactive rebranding has its pros and cons. When starting a company or rebranding process, it is best to get it right from the onset. Today expert Brand Strategist Lisa Rigas will be sharing her four pillars of an...
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What should I charge my clients, is the main question we get asked by our clients. Many times they are not sure what to ask or are asking for a price that may be WAY below the asking. In today's...
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According to studies colors play a huge part in our emotions. Color seems to influence perceptions that are not apparent. In this episode, we share on understanding the effects colors have globally and why it may affect buying power....
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Many startup business owners have a passion to start a business and rarely do we do our due diligence before starting and often find ourselves doing all the wrong things and suffer a financial hit because of our lack of...
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Published Authors have been known to get more rejections on their manuscripts, and some authors never get their written material published. The beauty is that due to technology we are now in an era that we can self-publish and authors...
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Most often small businesses never think how can politics affect their business marketing. In today's episode, we give you examples of how a business owner should adhere to the laws of copyrights so that you never find yourself in a...
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If you are a business owner, you know that the key to your success is your ROI. With that being said developing a good marketing plan is crucial to make that plan work. In this episode, we share information on...
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Capturing your audience's attention and getting them into your list has been the number tactics to a business's marketing plan. Why? If there is No list, there is No business. On today's episode, we will be reviewing a book we...
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