Many professors have been teaching and using the same course and syllabus for a decade and a half. It’s no wonder they don’t have a pulse on the current curriculum from the students’ perspective. In the same way, the managers, leaders, and owners of companies who have been leading the same way or teaching the same things for more than even twelve months and are not stepping into the user’s side are missing everything. Tap into your users’ experience and grow your company from their side.


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