In this competitive world, it has become extremely important for businesses to stand out. Otherwise, they just might find themselves get stuck, left behind, and eventually cease out of existence. That is one nightmare that nobody wants to see. So what can you do to avoid this? Well, Ken lays down his three choices to give any size company a clear competitive advantage over other businesses today. Learn how to read your customer’s mind. Find out how social proof relate to business websites and how to transform them. Get in touch with the law of growth—what it means to walk through life backwards and how you can move your product, brand, and company. Ken gets down into business as he provides the techniques that will give your company a slight edge, that when you keep up, will stack up and bump your way to the top.