Rounding off the three-part series on growth techniques, Ken shares a great tool that will help you build relationships among people who have massive influence: BuzzSumo. Nowadays, it is not as easy to trust people and let them into your world, most especially if you are someone who holds influence. That is why for those who wants to start connecting, it is a must to appeal by being genuine and sincere. Through BuzzSumo, Ken talks about how he challenges his wife to create those relationships, to befriend them, and have them start connecting; ultimately growing your business and elevating yourself into a true expert.