Everything has a force inside it that pulls, including a magnet. Magnets work the same way in selling. It can help you sell more stuff faster. If you go to a trade show, why do you go and walk up to some booths where you quickly will walk by ten other booths? Often you will see a tiny little magnet at the front of a booth and it’s something you can’t walk past. It could be a Twix candy bar, a breath mint, a pen. It’s that free giveaway so that you will walk up to the booth and stick your hand in the jar, giving the opportunity for the person behind the candy jar to ask your name and start a conversation that might lead into sales. Magnets sell. The question is what magnets are you using in your sales funnel?

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