How does a mature company continually change even products and still have a pretty decent substantial growth? Ken views growth around the four Ps. He says the four pillars that anchor all growth are people, principle, products, and process. Growth often comes from the illumination of the four Ps put under a microscope. Ken puts out a State of the Union address annually where he covers a method that forces you to illuminate your four Ps no matter how big or small your company is. He encourages you to watch the video so you can discover how you can make your company grow faster and be more stable, and learn how to have way more opportunity than you have today.