One of the major business challenges that people get stuck in, even with the right price point and a better service or product, is getting customers to pull the trigger. When they have a potential customer on the call, they immediately launch into their story with the foremost mentality that enthusiasm sells. However, when you’re the owner of company and you’re selling your service or your product yourself, by default, people only believe 50% of what you say because they know you have to sell to keep your company alive. When you say you’re amazing, that’s a salesperson talking and that’s evidence-based. When other people say you’re amazing, that’s called social proof. People buy what the masses say should be bought. Discover how you can get endorsements and positive testimonials about your services or products to raise your social proof and get more people to actually buy from you.