A recent article came out about direct to consumer companies keeping their advertising in house. Some experts say inside advertising or in-house ad agencies are a wave, but after reading this article, for sure it’s not really going to be just a fad. The article states four main points as to why these companies are doing their advertising in house, namely control of data, nimbleness of knowing things faster, cost savings, and intuition. Learn more about these four key points so you can better decide if inside advertising is the route for you.

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