Have you ever set a great plan or strategy to grow a product, service, or even a division and found out two months later that it bombed miserably? Or on the flip side, have you ever been around an entrepreneur where every 60 days there’s a shiny penny out there or a better way to do something or a new product they want to sell and they’re just constantly shifting? The reason is simple, an event happened that distracted them. There are two huge factors that cripple growth, the minutiae and ice cream events. Learn more about these and the three-part guide that will allow you to have growth simplified in your business by becoming deaf to these two crippling factors.