Having less expenses and more revenue is key to succeeding in business. When you take a deep dive into money in vs. money out in your company through your extensive marketing report figures, do you see what needs to be done? If you do, are you willing to do what is best to make your enterprise thrive, no matter the cost? Founder of renowned Inc. 5000 company Income Store Ken Courtright talks about the pain, pleasure, and fear involved in making tough business decisions that ensure significant return of investment (ROI). Get your money off those unproductive factors involved in your business operations and put your finances to good use by investing it on people, tools, and methods that guarantee proven results.