Communication is very essential to business. It is what binds clients and customers. Yet, many still don’t know how to move out of their dull communication practices, which often hurts the business’ potential. Jill Schiefelbein is a business communication expert, author, and keynote speaker. She discusses about the dynamic communication strategies that you would use to disrupt the monotonous industry. Providing insights about the need for authenticity, she talks about how it makes people stay with the business. She also differentiated listening for information and listening for transformation while giving her thoughts on the value of pricing.