The times are changing, and certain products made before do not fit anymore to what this world needs now. Talking about designing disruptive products is designer Tracy Hazzard who is known to help people create and launch this certain niche. Tracy believes that innovation does not necessarily have to be completely different; a few tweaks could go a long way and serve better. She talks about how we can disrupt with product design, giving us some great examples of what she has worked on in the past. Questioning data and challenging design thinking, Tracy has brought about the importance of actually listening to the market and the concept of intentional invention. She digs deeper into this while sharing some tips and insights on how and why disrupting product design could grow your company in the future.