Most businesses that are still starting and are in the process of growing can empathize with the question: “how can we compete with the big boys?” With so many well-established companies out there, it may seem hard to fathom how to bump up your business alongside them—most especially if you are just a small company. Fortunately, Ken has the answers. He breaks down some mechanical techniques that a smaller company could implement immediately and allow themselves or their company to compete tomorrow with the big shots. He covers the importance of credibility and how you can make sure the world knows you’re an expert in your field, how to take some of the data that Google tools provide to turn you from a rookie to an expert, and how to connect and build relationships the right.