Sales is the most important aspect of growing a business. Without revenue, you’re not going to be successful. Chris Spurvey, author of It’s Time to Sell: Cultivating the Sales Mind-Set, developed a number of courses around the topic of rolling out sales and personal brand. He’s a consultant for organizations across Canada primarily and works with leaders of organizations to help them grow their sales culture growth or sales process and get to a point where they’re achieving the revenue targets growing out their sales team. Chris saw the opportunity to influence and impact entrepreneurs when he reflected on his own journey of moving from hating sales to being effective at it.