For some of us, we go into our business unsure of what to do, even to a point where we feel stuck. Joining me today is Ryan Levesque who will help us choose our focus and avoid making the biggest mistake when starting a business. Ryan is the Inc. 500 CEO of The ASK Method ® Company, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur. Over 250,000 entrepreneurs subscribe to Ryan’s email newsletter offering business advice. Giving us a look into his second book, Choose, Ryan shares the factors that will help you make the single most important decision before starting your business the right way: choosing your market. Gain wisdom with this exciting episode!