On Business Done Differently Jesse Cole speaks with successful entrepreneurs who are standing out in business and in life by thinking differently. We believe that to stand out you have to take risks and challenge the status quo. On the show, we uncover the secret tips, tactics and characteristics of our guests with unusual questions and unique segments. We focus on marketing, leadership, customer service and personal development. This is not your typical business show asking typical interview questions. All the guests can do is expect the unexpected as we make business fun on our quest to find what makes people stand out. On Business Done Differently, if it’s normal, we do the exact opposite.